This is where you connect your social platforms, create campaigns, publish content, and build the outbound layer that feeds your pipelines and automations.
Understanding Marketing Tools
Let’s take a tour so you know exactly what’s where.
CONNECTING YOUR SOCIAL PLATFORMS
Link Facebook, IG, TikTok, etc. so you’re ready for social posting.
Scheduling Posts with the Social Planner
Learn how to create and schedule posts inside OTMS.
Setting Up Brand Boards
This step walks you through adding your business name, logo, time zone, and contact info.
Email Campaigns vs. Automations (What’s the Difference?)
Invite team members, VAs, or coaches and set roles.
Designing Email Templates
Make your funnels and emails look pro with a custom domain.
Creating a Custom Countdown Timers
Set up your email inbox so your messages send smoothly and land in the right place.
Sending Your First Email Campaign
Choose a dedicated business number for calls and texting.
Tracking Email Campaign Results
Required for sending texts in the U.S. We’ll walk you through it.
Marketing Tools FAQs & Common Errors
Pick the payment provider that works best for your business and connect it to your account.
Don’t feel like you need to do it all in one sitting. Start with the essentials, come back as you go. You’ve got this!
© 2026 Efficiency on Tap. All rights reserved.