get setup

Email Campaigns vs. Automations

(What’s the Difference?)

This training clears up one of the most common points of confusion in OTMS: the difference between email campaigns and automations. We’ll break it down in real-world terms so you can confidently choose the right tool for the job and stop second-guessing your strategy.

Watch the Training Video Below

Do It Now: Quick Steps

  1. Go to Marketing > Email Campaigns to send a one-time email blast.

  2. Use Automation > Workflows to build sequences that run on autopilot.

  3. Remember: Campaigns are one-time messages. Automations are triggered systems.

Pro Tip

 If you're sending multiple emails over time (like a welcome or nurture sequence), automations will save your sanity. You build it once, and it runs every time someone enters. This is how you scale your business without burning out.

Next Suggested Training: