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Tracking Email Campaign Results

You sent the email—now what? Now you need to know how to track the performance of your email campaigns inside OTMS. You’ll see exactly who opened your email, who clicked your links, and how to use that data to make smarter marketing decisions going forward. Whether you're nurturing leads or launching a promo, this step is key to knowing what’s working (and what’s not).

Watch the Training Video Below

Do It Now: Quick Steps

  1. Go to Marketing > Campaigns > Statistics

  2. Click the date frame you want to track

  3. Scroll down and find the data you want to review

  4. Adjust marketing and campaigns as needed

Pro Tip

Use these stats to make your next email even better. If lots of people are clicking a specific link, turn that into a CTA in your next send. If opens are low, test a new subject line.

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